Edelman selected for Samsung mobile PR account

Edelman has been handed a brief to take over PR duties for the mobile business of Korean technology giant Samsung.

Following a competitive pitch, Edelman will take over responsibility for an assignment previously handled by FleishmanHillard, thus continuing a relationship with Samsung that has been ongoing since 2009.

The Holmes Report states that a number of global PR firms pitched for the brief, which covers corporate and brand reputation support for the unit.

This underlines Edelman's status as one of Samsung's most important communications partners, with the agency also handling global corporate PR for the client, along with digital and social media work.

Samsung remains the global leader in the smartphone category, but its mobile sales are widely expected to slow down this year, due to the presence of growing competition from other Android device manufacturers.

The firm recently named Dongjin Koh as the new head of its mobile communications business as it seeks to change the direction of this momentum.