Elanco announces company-wide adoption of blue branding

Elanco has announced that it will be adopting a single unified brand identity across all of its business units.

Going forward, the company will utilise the blue logo used by its food animal divisions across its complete offering of products, technical support and services, thus making it easier for vet professionals to recognise the Elanco brand.

Prior to this, Elanco's companion animal health division used a red version of the logo. This was a holdover from the firm's past identity as Lilly Companion Animal Health, with the red colouration honouring parent company Lilly.

Although the companion animal division transitioned to the Elanco name in 2009, the red brand was retained for subsequent products, including innovative products such as Comfortis, Recuvyra and Trifexis.

A statement from Elanco said: "The company is aiming to be recognised as a single global animal health company, leading the way in delivering innovation and value to its customers."

Elanco is now beginning a new chapter in its corporate history following its multibillion-dollar merger with Novartis Animal Health at the start of the year.