Elanco launches ScratchTracker pruritus monitoring app

Elanco has announced the launch of its new ScratchTracker App, a mobile application designed to help dog owners assess cases of pruritus in their pets.

The app is available for iOS and Android devices and provides a simple way to monitor pruritus and share the results with a vet. It uses a scoring scale developed by veterinary dermatologists, which has been proven to be accurate and consistent.

Pet owners can simply follow on-screen instructions to add their dog's details and set up reminders, as well as entering in their vet's contact details to enable them to be emailed the results.

The app will help veterinary surgeons track how a dog is responding to treatment and identify reasons for an increase in the animal's level of itching.

Alice Laurens, product manager at Elanco Animal Health, said: "The ScratchTracker App is a useful tool to track pruritus in dogs for either a short period of time, or for dogs suffering from a lifelong condition such as atopic dermatitis as part of a long-term management programme."

This comes after the firm updated the licence of its canine atopic dermatitis treatment Atopica earlier this month to increase its short and long-term flexibility.