Eulogy appoints leaders for new technology division

Eulogy has announced the appointment of Phil Borge and Mark Doonan as the leaders of its new business-to-business technology practice.

The pair join the agency from Threepipe, with Mr Borge to head up the new division and Mr Doonan to act as a senior account director. They will work closely with Eulogy's chief executive Adrian Brady and newly-appointed managing director Elisabeth Field.

Mr Borge previously worked at Eulogy for ten years before joining Threepipe, where he worked with technology clients such as Sitecore and Adstream. Mr Doonan, meanwhile, has experience working with brands including Truphone, Satmetrix and Adestra during spells with Threepipe and Man Bites Dog.

"The business-to-business technology space is growing exponentially, so it’s the perfect time to expand our credentials in this area," said Mr Brady.

Eulogy has been making significant efforts to enhance its capabilities in recent months, with Ms Field hired in October to succeed the outgoing Lara Leventhal, now the deputy managing director of Ogilvy PR.