Euro RSCG Life 4D and Creative Lynx merge to form Havas Lynx

Euro RSCG Life 4D and sister agency Creative Lynx are being merged to form a new global agency group called Havas Lynx.

Providing a unique full-service agency offering that is rich in digital experience and innovation, the new organisation is the third agency group to be created within the Havas Health group.

It operates offices in New York, Manchester and London and will be led by Neil Martin, David Hunt, Dave Whittingham and Steve Nicholas in Europe, while Larry Mickelberg will become its US president.

The merger combines the digital expertise of both organisations to deliver an offering that helps clients connect consumers, professionals and brands with information, services and influence, thus fostering new relationships and improved outcomes.

Mr Hunt, digital director for Havas Lynx Europe, said: "Informed by our experience and driven by innovation, the combined expertise of the new group will deliver a seamless experience for all stakeholders."

This comes after the Euro RSCG Life group was renamed Havas Life in September 2012, all as part of the gradual retirement of the Euro RSCG Worldwide brand name.