Euro RSCG Life rebrands as Havas Life

Euro RSCG Life has been rebranded under the new name Havas Life, as part of an overall phasing out of the Euro RSCG Worldwide brand name.

Parent company Havas is choosing to unify its branding across the group in order to create a simpler and more transparent corporate structure, an integrated business culture and better messaging for clients.

Euro RSCG Life's entire network of agencies, which spans 60 offices in 50 countries, will be renamed with immediate effect and will now fall under the Havas Creative division of the overall group.

This move will not bring about any change in leadership, but will offer the company an opportunity to reintroduce its various healthcare marketing services to clients.

Donna Murphy, global chief executive officer and partner at Havas Health, said: "For any message to stick with today's customers, they need a singular, consistent brand experience, and the new branding is as strikingly memorable and unified as we are."

The Havas Life group serves more than 100 clients, including leading pharmaceutical companies such as Pfizer, Sanofi, Biogen Idec, Novartis, Roche and Bristol-Myers Squibb.