Eurocom Healthcare Communications allies with PBK Ideennreich

Eurocom Healthcare Communications has announced that Austrian communications agency PBK Ideennreich has become part of its international network.

The Vienna-based firm is a healthcare-focused organisation which has conducted a number of award-winning marketing campaigns since its foundation in 1994.

Eurocom Healthcare Communications states that its new partner will help it to expand its network’s presence in Europe and provider better access to eastern markets, as well as bringing creativity and a “multidisciplinary approach”.

In addition to Austria, the Eurocom Healthcare Communications Network now has a presence in the UK, US, France, Germany, Italy and Spain.

Tony Chant, the network’s founder, said: “The network alliance gives each member an opportunity to remain independent, nimble and efficient, while building strong client partnerships that create successful global brands.”

Last month, Eurocom Healthcare Communications assisted the pharmaceutical company Merz in executing the UK introduction of its dermal shaper Novabel, which included a London launch event.