Eurocom Healthcare Communications network expands into Turkey

Eurocom Healthcare Communications has welcomed Turkey-based Ixir Healthcare Communications into its network, allowing the firm to expand into the country.

Established in 2006, Eurocom's network is an international alliance of independent healthcare comms agencies that are located across Europe and the US. Each member has a solid reputation for creativity, competence and experience with healthcare in their own countries.

Under the guidance of Dr Talay Toksoz, Ixir aims to provide creative solutions to the healthcare industry in Turkey, Europe and the rest of the world.

Tony Chant, president of Eurocom, said that his firm is delighted to welcome Ixir to the network, adding that Dr Toksoz and his team have more than 20 years' experience providing marketing services to the Turkish healthcare industry.

He added that his firm, along with its partners, are looking forward to this new partnership and the chance to extend the reach of the network to east Europe.

"The combined skills, experience and knowledge base of our Network members, as well as the increased reach and connection with target audiences worldwide, provide first-class opportunities to healthcare brands and consumers for maximising promotional success," Mr Chant added.connection with target audiences worldwide, provide first-class opportunities to healthcare brands and consumers for maximising promotional success," Mr Chant added.

Ixir has proven skill and expertise in ophthalmology, targeted therapies, immunology and medical devices, as well as self-medication, such as food supplements.