Eurocom Healthcare Communications to handle new Alliance Pharma brand

Eurocom Healthcare Communications will handle a brand recently acquired by Alliance Pharma, it has been revealed.

The medical services company has been appointed to take charge of Quinoderm and Ceri Chard, marketing manager of consumer and community products at Alliance, explained the decision to go with Eurocom came following a recommendation from another business partner.

Ms Chard said the firm is delighted to be working alongside Eurocom at a time when the pharmacy market in the UK is bracing itself for the re-launch of both brands.

Speaking of the meeting between the two organisations, she added: "They showed they were keen to work as a partnership to develop our business, maximising our budgets to deliver on creative and financial targets."

Managing director at Eurocom Tony Chant – who has more than 20 years' experience in the healthcare business – said his company is pleased to have been selected to support Alliance's marketing activities as the enterprise looks to develop its brand portfolio.