Eurocom launches new campaign for Nelsons’ Spatone supplement brand

Eurocom Healthcare Communications has launched a new campaign aimed at raising awareness of the benefits of the iron supplement Spatone, produced by Nelsons.

The client tasked Eurocom with developing a creative campaign to visually communicate the benefits of adding Spatone to a daily diet, with the intention of encouraging the target audience to trial the product.

Outdoor ads have been placed in key locations in London, Brighton and Manchester to coincide with marathon routes, thus fostering interest among passionate runners. Bright and visually stimulating ads have also been featured in gyms and key health magazines.

Additionally, an active digital campaign has been launched, consisting of animated display ads featured alongside marathon training schedules on sites such as The Running Bug.

The agency said: "All ad respondents are encouraged to trial Spatone during training, taking it on a daily basis in order to support their lifestyle, and thus discover for themselves the benefits of this liquid iron supplement."

Eurocom recently named Yasmin Knox as a new account manager to work on key healthcare brand accounts. It also expanded its international reach to Turkey with the addition of Ixir Healthcare Communications to its global network.