Evergreen hires digital lead following significant growth

Evergreen PR, a specialist healthcare communications consultancy, has hired Charlotte Faulkner, former 2022 Commonwealth Games brand manager, as its digital lead.

In her new role, using her digital and branding expertise, Faulkner is responsible for driving forward Evergreen’s online offering as part of Evergreen’s unique MERTO map approach to helping health organisations uncover the Most Effective Route To Outcomes.

Having worked in brand and digital roles for the likes of Brighton Marathon, Birmingham 2022 Commonwealth Games and Jaywing, she brings nearly a decade of experience in impact measurement, brand management and content marketing.

Her impact can already be identified, with click-through and open rates for newsletters enhanced amongst clients, in addition to a new Evergreen campaign for the Royal College of General Practitioners’ Veteran Friendly GP practice programme bringing the target outcome of a two hundred and twenty-seven per cent increase in accreditations.

With Evergreen experiencing a 277% growth in 2021, she has joined at a fantastic time for the company, with it being the 5th fastest growing consultancy within the United Kingdom. The agency was the great winner at the most recent PRCA Dare Awards, receiving six awards, such as Small Consultancy of the Year 2022.

Leigh Greenwood, Evergreen PR Managing Director, stated: “After a period of significant growth, we’re really delighted to welcome Charlotte to the core Evergreen team. Not only does her skill set and experience add an extra level of expertise to our offering, but she is also a great cultural fit and motivated by our purpose of improving people’s health by delivering business outcomes. She’s a great hire, and we’re excited to see the direction she takes in her career with Evergreen in as we continue on to work towards our vision of becoming the consultancy of choice for organisations that transform people’s health.”