Evoke Group rebrands as single group

The marketing, media and communications agency Evoke Group has announced it is rebranding by bringing Evoke Health, Firsthand, Fabric, Traverse HealthStrategy, Nitrogen Health, Tonic Life Communications and AboveNation Media together into one global group to help their clients “navigate the complexities of the healthcare landscape”. This will bring together their six core service areas of media and consulting, PR and influence, market access, professional marketing, and consumer and patient marketing.
Founder and CEO of Evoke, Reid Connolly, said: “Evoke Group has always been about building and evolving. That’s how you go from being a start up to unseating many of the largest and entrenched agencies in the world. Now, as one team, we deliver effectively and efficiently across all customer channels, audiences and geographies. Few agencies in the market are as well suited with the scale of resources, breadth and expertise, and geographic reach that Evoke has today. When our various specialists work closely together – like discovering a market access insight that drives breakthrough creative for a patient campaign – that’s where we find real exponential benefits for our clients.”