Farrer Kane to run media relations campaign for Create Fertility

Farrer Kane has been hired by the prominent IVF clinic Create Fertility to run its UK media relations activity.

The new contract will see the agency tasked with bolstering the clinic's profile within the medical community and among potential customers, at a time when Create Fertility is seeking to make its treatments more accessible and affordable, reports PRWeek.

Founded by fertility expert Professor Dr Geeta Nargund, the clinic is currently preparing to launch a no-frills IVF treatment option, which will bring down the overall cost of therapy to under 1,000 pounds for the first time.

Beth Farrer, director at Farrer Kane, said: "It is exciting to be working with Create Fertility. We want to help them reach the many people out there affected by fertility issues."

The agency was inaugurated last summer by Beth Farrer and Alex Kane, both former employees of Spada. It is based in London and can boast significant industry experience within its core team.