Farrer Kane wins new brief with Econic Technologies

Farrer Kane has won a new contract to lead media relations activity for Econic Technologies, a catalyst technology firm based in the UK.

The brief will see the agency tasked with raising the media profile of the client's various technology offerings, which are designed to help plastic manufacturers recycle waste carbon dioxide to create more plastic, reports Gorkana.

This unlocks considerable environmental benefits and can make it easier for manufacturers to lower their CO2 emissions. Econic Technologies hopes to take advantage of Farrer Kane's media expertise and contacts within the national and trade media to extend its reach.

Rowena Sellens, chief executive officer of Econic Technologies, said Farrer Kane impressed with its understanding of the company's core business messages and its ability to navigate the media landscape translating technical subjects into newsworthy campaigns.

Alex Kane, director at Farrer Kane, said: "It's a great opportunity for us to be involved with a company that is helping other businesses create value from waste."

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