Firstlight PR sell Healthcare team to Cello Health Comms

Firstlight Public Relations was a 2018 finalist in the Communiqué Awards Professional Education category for a multi-channel programme addressing unmet needs in Hyperkalaemia. Their Healthcare team was set up in 2011 by MD Pat Pearson and offers communications services to clients in the medical technology and pharmaceutical sectors across the globe. They have now sold their Healthcare team to Cello Health Communications, who will rename the team Cello Health Public Relations.

Group Chairman of Cello Health, Stephen Highley, said: “The Firstlight Healthcare team has built a reputation for creative and impactful work. This strategic acquisition will enhance our capabilities, bringing together complimentary communications expertise. Our clients are increasingly looking for a broader range of support. Firstlight’s experience in bringing healthcare issues to life in ways that make a genuine difference to medical professionals and patients is an exciting addition to Cello Health Communications.”

Firstlight’s MD Pat Pearson said: “This will be a springboard for our team. The depth of Cello Health Communications expertise across Healthcare, and the international footprint will allow us to deliver even better and more comprehensive communications for clients. This combined with an aligned culture, ambition and collaborative spirit makes for an extremely exciting future.”