FleishmanHillard to handle Cisco global PR duties

Cisco has conducted an agency review, driven by the company’s desire to make communications more efficient by looking at a more integrated approach. As a result, FleishmanHillard has been mandated to take care of a range of communications areas for Cisco that are currently undertaken by three different agencies – Text100, Brunswick and Golin. As agency of record for Cisco’s global corporate communications team, FleishmanHillard will have a seven-figure quarterly budget to take care of corporate social media, technology and corporate PR. However, Cisco will maintain their collaboration with Teneo, the corporate communications advisory firms, in addition to its network of agencies around the world that execute regional campaigns.
Vitor De Souza, Vice President Communications at Cisco, said: “Our intent is to begin a new chapter in Cisco communications, including modernizing the approach. FleishmanHillard had talent, capability, creativity and cultural fit.”