Former MHP pair launch new Incisive Health agency

A new health and social care-focused communications agency called Incisive Health has been launched by two former MHP employees.

Mike Birtwistle and Sarah Winstone, the heads of MHP Health Mandate prior to their departure in August 2013, have allied with one-time government adviser Bill Morgan to launch the new agency, reports PRWeek.

As a former special policy adviser to previous health secretary Andrew Lansley, Mr Morgan brings a strong understanding of the current UK healthcare environment to his new role, as well as in-depth insight into recent NHS reforms.

The aim of Incisive Health will be to improve the standard of communication in the health and social care field, having already secured work with pharmaceutical companies, charities and health professional bodies.

Mr Birtwistle said: "The traditional health agency model is either dead or dying. Making contact with decision-makers is now really easy, but achieving cut-through is more challenging."

Both Mr Birtwistle and Ms Winstone agreed upon departing MHP Health Mandate that they would continue to work with the agency on a limited number of projects for the rest of the year.