Four? ?Communications? ?announces? ?takeover? ?of? ?Packer? ?Forbes

Four Communications has agreed a deal to acquire the award-winning independent healthcare communications consultancy Packer Forbes.

Following the completion of the takeover, Packer Forbes will rebrand as Four Health Communications and will operate within a new international healthcare grouping, Four Health. This also includes Four MSA, the media planning and buying agency acquired in 2015.

Packer Forbes provides a range of services including public relations, medical education, digital, patient advocacy and access communications, working with blue chip pharmaceutical clients such as Actelion, Gilead Sciences and Novo Nordisk.

The new-look Four Health will provide a fully integrated service, working closely with Four's existing public health, public affairs, media buying, marketing and digital experts.

Alexa Forbes will remain as chief executive of Four Health Communications, working closely with Emma Statham, Four MSA's managing director.

Nan Williams, Four Communications Group's chief executive, said: "Packer Forbes is a fantastic fit with Four – and will double our experience in the important health market. They share our culture of delivering excellence for clients and creating an exciting place for staff to grow."