Frank PR wins brief with robotics and AI company Anki

Frank PR has won a new brief with Anki, a creator of robotic devices and artificial intelligence (AI) innovations for the consumer market.

The new consumer PR brief will see Frank PR help the company promote the planned September launch of Anki Overdrive, a new robotic game that combines racing with battling, reports Gorkana.

Following a competitive pitch, the agency has been chosen to help enhance the client's brand reputation and make it a household name, while promoting its credentials as one of the world' pioneering consumer robotic companies.

Anki Overdrive is the follow up to Anki Drive and utilises a magnetic modular track system that allows players to custom-build their own courses and battlefields in seconds.

Frank's managing director Andrew Bloch said: "The technology and AI on display in Anki Overdrive is absolutely mind-blowing and we're 100 percent confident that it will be one of the must-have gifts this Christmas."

The agency has extensive experience of working with high-profile brands, including BlackBerry, Cath Kidston, Disney, Premier Inn, Bwin, Warner Bros, Children in Need and many others.