Golley Slater wins brief with Care Choices

Golley Slater's London office has won a brief to help raise the profile of Care Choices following a competitive pitch.

The client is the UK's largest independent provider of information on elderly care and adults with special needs, offering local authority care directories, the magazine Care Management Matters and launching the 3rd Sector Care Awards scheme last year.

Golley London has been tasked with driving demand for the company's local authority directories and raising the overall profile of the business, at a time when adult social care is rising in media prominence.

The agency will be able to leverage its experience of working with clients such as Your Care Rating, the country's largest and most authoritative survey of care home residents.

Account head and senior account director Derek Harris said: "Care Choices provides a vital service for those seeking advice for loved ones. They are like a tourist information centre for people seeking advice on social care and it's really exciting that we've been asked to help promote them."

In addition to its London office, Golley Slater has sites in Cardiff, Birmingham, Cirencester, Edinburgh, Glasgow and Leeds.