Good Relations wins new UK brief with Samsung

Good Relations has announced that it has won a new UK PR contract with Samsung, the world's largest technology company.

Following a competitive pitch, the agency has been selected for a combined brief encompassing corporate PR and business-to-business projects. Good Relations is one of a number agencies working on various briefs spanning Samsung's many activities.

The work will focus on raising awareness of the client's business-to-business solutions and build its profile as a credible corporate technology leader, while also helping to raise the profile of its UK and Ireland leadership team.

Project team leaders will be drawn from across the Good Relations Group, leveraging their specialist expertise in technology PR, business-to-business marketing, corporate communications and corporate social responsibility.

Neil Bayley, a director at Good Relations, said: "We are delighted to be given the opportunity to partner with Samsung and help create stories that evolve its reputation to support business growth in the UK and Ireland."

Good Relations has experience of working with a number of leading brands, including household names like TalkTalk, Subway, Breakthrough Breast Cancer and Yeo Valley.