Grey and British Heart Foundation to launch Ramp Up the Red campaign

Grey has helped the British Heart Foundation (BHF) to launch a new PR campaign to promote Ramp Up the Red, its latest fundraising initiative.

The TV and print campaign from Grey has been introduced this week ahead of the full launch of Ramp Up the Red on February 7th 2014. The ads will encourage people with loved ones affected by heart disease to get involved in the scheme.

Ramp Up the Red encourages participants to wear red clothes or make-up and organise a themed party with their friends, families and colleagues in order to generate funds to support BHF's various research efforts and support schemes.

This comes as part of the charity organisation's ongoing effort to combat the spread of coronary heart disease, which remains the single biggest killer in the UK.

It also continues Grey's longstanding and successful relationship with BHF, which has previously resulted in the creation of the famous Hard and Fast advertisements starring Vinnie Jones.