Greyhealth Group appoints digital strategy director

Greyhealth Group has announced the appointment of Tom Griffiths as its new digital strategy director for Europe.

Mr Griffiths joins the agency from Virgo Health, where he served as the agency's head of digital in a role spanning its healthcare communications, medical education and consumer health and wellbeing divisions.

He brings more than a decade of health industry and communications management expertise to his new role, having worked both agency and client-side in digital marketing and driving new business. His other previous employers include Care UK and the Medicines and Healthcare Products Regulatory Agency.

Specifically, Mr Griffiths can provide a strong understanding of the regulations surrounding the health and pharmaceutical industry, as well as a solid working knowledge of the full marketing mix and how digital functions can be incorporated within a multi-channel strategy.

Claire Gillis, executive managing director for Greyhealth Group in Europe, said: "We are delighted to formalise our integrated offering with Tom's digital expertise. Our clients benefit from our multidisciplinary approach, and Tom brings pragmatism and innovation to our digital offering."

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