Halesway rebrands as FCB Halesway

Halesway has rebranded under the new name FCB Halesway as part of a push towards a new strategy of global expansion.

The agency, which was acquired by FCB Health around two-and-a-half years ago, has chosen to change its name in order to align its identity more closely with that of its award-winning parent company.

FCB's purchase of Halesway in 2014 represented its first international acquisition, with the addition of the UK firm to the FCB network strengthening its European presence; Halesway, in turn, has been able to benefit from access to FCB's range of strategic, creative and digital resources.

The new name will preserve Halesway's heritage, while raising its global profile and making prospective clients aware of its relationship with the broader FCB Health business.

As such, the rebrand will help the newly-named FCB Halesway to enter a new stage of growth, while furthering the aim of New York-based FCB Health – which changed its own name from Draftfcb around the same time it acquired Halesway – to become a pan-European and global communications network.

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