Havas Lynx launches Parkylife.com

Havas Lynx has created Parkylife.com, a new online platform to support people with Parkinson’s disease, which was launched on World Parkinson’s Day. It features portraits of famous people with Parkinson’s’ disease like the actor Alan Alda and comedian Billy Connolly.
Matt Eagles, Parkinson’s Advocate and Head of Patient Engagement at Havas Lynx Group worked with 50 illustrators, who gave their time free of charge, to create a website with a combination of stories, hacks, perks and profiles of those with Parkinson’s. A 52 pack of positivity booster cards was also created. Mr Eagles said it isn’t just a “pack of cards with advice on, but it’s a way of living positively with chronic illness, its unique, it’s never been done before and it’s changing the way people with Parkinson’s view their lives”.
One of the illustrators, Linzie Hunter, said: “I was honoured to be able to create and contribute artwork to the Parkylife project. I’ve been inspired, warmed and impressed by both the strength and humour of those living with Parkinson’s and by the stories and advice shared within the campaign.”
Another illustrator, Shotopop, said: “Parkylife was such a unique brief. To take a light-hearted approach on such a serious topic was inspiring and we didn’t need any excuse to make the world a slightly less serious place. We’re sure people living with