Havas Lynx named consultancy of the year at Communique Awards

Havas Lynx has been handed the communications consultancy of the year prize at the 2015 Communique Awards, recognising its recent strong growth.

The Manchester-based agency was awarded the prize at a ceremony in London last week, edging out fellow nominees Ketchum, Pegasus, Red Door Unlimited and Virgo Health.

In addition to this win, Havas Lynx claimed the award for excellence in corporate communications within the internal stakeholders category, thanks to the success of its AvatarZ training programme for AstraZeneca.

This iPad-based learning system uses gamification and self-determination concepts to incentivise training, with reps receiving rewards as they complete key learning modules and competitive leaderboards used to create further motivation.

The Communique judges said: "This agency is going like an express train – a truly outstanding, fast-moving company with the entrepreneurship of a much smaller agency. Its energy, dynamism and investment in people is phenomenal."

Founded in 1986, Havas Lynx works with some of the world's biggest healthcare brands, including Pfizer, Lilly, Novartis, Sanofi, GlaxoSmithKline and Johnson and Johnson.