Havas PR Manchester wins brief for Co-operative Pharmacy rebrand

Havas PR Manchester has won a new brief to help support The Co-operative Pharmacy to introduce a new brand image following its recent takeover.

The agency will be responsible for PR support as the client rolls out its rebrand to the new name of Well Pharmacy across 780 branches nationwide. Havas will run the national and regional press offices, with the account to be led by managing director Brian Beech.

Bestway Group, an independent wholesaler, purchased The Co-operative's pharmacy business for 620 million pounds last summer and now wishes to establish a distinct identity for the chain.

The rebrand was spearheaded by the award-winning ad agency Langland, which was responsible for the new name, logo and branding.

Andrea Smith, marketing lead at The Co-operative Pharmacy, said: "Havas PR's unrivalled experience and expertise in the retail sector and its ability to demonstrate how national brands are building themselves region by region … meant that it was the perfect PR partner for us."

Havas PR also operates offices in London and Edinburgh and works with a wide variety of household names, including Asda, Debenhams and Greggs.