Havas Worldwide Tonic creates epidermolysis bullosa awareness adverts

Havas Worldwide Tonic has launched a new advertising campaign for the Dystrophic Epidermolysis Bullosa Research Association of America (DEBRA).

The agency has put together three short films telling the true-life story of two children who are living with epidermolysis bullosa, a rare genetic disease that causes the skin to severely blister and tear, reports The Drum.

Titled #ItWontHurtToWatch, the campaign aims to raise awareness of a condition that is poorly publicised and not widely known about among the general public, while highlighting the impact it can have on patients and their families.

Each film ends with a call to action, asking viewers to make donations to DEBRA to aid its efforts to research new ways of treating and ameliorating the painful disease. The adverts are set to air on the Discovery Channel in the coming weeks.

Havas Worldwide Tonic has experience of working with a wide variety of healthcare brands, including Abilify, ViiV Healthcare, Claritin, Coppertone and Dr Scholl's.