Highland Marketing to help launch new software offering from Niche Health

Highland Marketing has been hired to help promote the UK launch of a new software solution for GPs from Niche Health.

The Intelligent GP Reporting (iGPR) system helps GPs to safely and securely transfer information electronically, automatically redacting all non-permitted information and reducing the time practices spend on every patient report to less than ten minutes.

Highland Marketing was hired to help with the launch campaign, with the key objective being to introduce and raise awareness of the company and the product among practice managers, clinical commissioning groups and GPs.

The campaign needed to be implemented within tight timelines to ensure that the necessary PR, thought leadership, website content and collateral production activities were in place in time for launch.

Mark Venables, Highland Marketing's chief executive officer, said: "After reviewing the iGPR software, we could clearly see the potential benefits it could deliver to address these issues and therefore valued the opportunity to be a part of the national launch of the product."

The agency has offices in London, Perthshire and Bedfordshire and provides marketing and communications services for leading healthcare organisations around the world.