Hitachi MaaS Model Transforms Transport Connectivity

Phones with electronic wallets and built-in Near Field Communication have to a large extent replaced the Oyster system, eliminating the requirement for a separate physical card. Transport for London (TfL) can track where users tap in and out of the network when using a card or phone, but the details of the route taken are not always able to be observed.

Over 7,000 Bluetooth towers have been placed in Genoa, Italy by Hitachi Rail. These link important transport networks throughout the city including the metro, over 660 buses, 2,500 bus stop locations, public lifts, a cable car and more.

Leader of External Comms & Marketing, Mike Scott, commented that “Hitachi is really trying to position itself as a social innovation business. By focusing on what it calls its green energy and mobility sector, it’s trying to solve some pretty big problems.”

Hitachi Rail’s goal is to build everything into a Mobility as a Service (MaaS) model in which different cities and districts provide finance for the infrastructure, upkeep, ticketing system, and analytics that it needs to operate.

Leader of Smart Ticketing at Hitachi Rail, Alessandro de Grazia explained that they are “delivering a service to our partners which can be tailored, configured or adapted to the needs of the specific customer.”

“We singled out three main target groups which are at the centre of the travel experience.” Firstly commuters, “then the operators and then the municipalities. And for each of these three groups we have a dedicated value proposition.”

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