Hotwire appoints senior programme director

Hotwire has announced the reappointment of former staffer Amy Ronge as a senior programme director within its consumer team.

Ms Ronge, who began her PR career on the agency's graduate scheme eight years ago, has rejoined the agency she left in 2012, having spent the intervening years at Atomic working on key accounts such as Skype and Pernod Ricard UK, reports Gorkana.

During her time as an account director at Atomic, she helped to oversee Pernod Ricard UK's largest consumer event – Campo Viejo Streets of Spain – for two consecutive years, as well as leading a campaign for Avis called World's Best Driving Road.

In her new role at Hotwire, Ms Ronge will deliver creative campaigns for accounts such as SpareRoom.com and Travelex.

Emma Hazan, deputy UK managing director at Hotwire, said: "As we continue to develop compelling content-led campaigns that drive consumer engagement for our clients, hiring talent like Amy will further ensure our campaigns hit the mark."

The firm recently expanded the scope of its service offering with the launch of a new global health technology practice, overseen by chief development officer Andy West.

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