Hotwire launches new global health technology practice

Hotwire has announced the establishment of a new global health technology practice, to be initially staffed by a team of ten employees from across its worldwide network.

Overseen by chief development officer Andy West, the team boasts strong integrated communications experience in the sector, including work with clients such as Nuance, Fitbit, Garmin, Samsung and Qualcomm.

The agency is marking the launch of the practice by partnering with the business media brand Hot Topics to publish the Health Tech 100, a list of the world's most influential leaders in the health technology category.

Uniquely, the list has been nominated by industry bosses and members of Hot Topics' business leader community, with members of the list to exclusively contribute insights on the Hot Topics and Hotwire Health Tech 100 website over the next six months.

Brendon Craigie, group chief executive officer of Hotwire, said: "Hotwire has been involved in the sector for over a decade and we hope this new global practice will enable us to partner with established and emerging leaders in the category."

This comes after the firm appointed Jamie Readon as its new creative director last month.