Hotwire rebrands to pursue greater growth opportunities

Hotwire has launched a refreshed brand identity and reorganised its structure as it seeks to build on the strong growth momentum it has built up over the last few years.

The agency will be adopting a new logo with a fresh colour scheme to reflect the diversity of its business in terms of talent, international mix, sectors and service offering. It is also making efforts to expand its digital and public affairs capabilities.

To this end, it has chosen to reintegrate its digital specialist sister agency 33 Digital under the core Hotwire brand, while a new strategic partnership has been agreed with Political Intelligence, one of Europe's leading independent public affairs consultancies.

Led by chief executive officer Brendan Craigie, Hotwire was launched in 2000 and has seen sustained, accelerated growth over the last four years, with 12 offices spread across eight countries and three continents.

Mr Craigie said: "I'm setting a goal for Hotwire to double in size over the next five years. That growth will deliver incredible opportunity for everyone in our team, more successful partnerships with our clients and lots more adventures."

The firm has experience of working with some of the biggest brands in the tech sector, including Microsoft, Asus, Oracle, McAfee and GoPro.