Hotwire wins European PR brief with Nuance

Hotwire has been handed a new brief by the voice and language solutions company Nuance following a competitive four-way pitch.

The client has selected Hotwire as its European PR agency of record, a brief that covers the UK, France, Germany, Italy and Spain, as well as the Benelux region, based on its proven track record of success in the European market.

It has been tasked with launching an integrated campaign across earned, owned and digital communications channels to raise awareness of the Nuance brand and its technologies, applications and services.

Hotwire and Nuance's teams will work together closely to elevate the client's corporate brand, with attention-grabbing ideas to be allied with a digital communications strategy that incorporates social media and search engine optimisation activities.

The agency's focus on media and influencer relations, and its understanding of Nuance's strategic aims, helped it to secure the brief.

Andy West, chief development officer at Hotwire, said: "We'll now work closely with their in-house team to develop compelling content that tells the Nuance story across EMEA and highlight the groundbreaking work this company does."