HPS Group acquires Hanson Zandi

Specialist healthcare agency Hanson Zandi has been acquired by HPS and will join them in their Marlow office to assist them further produce campaigns across the medical devices and pharmaceutical sectors.

CEO of HPS, Mark Cornwell, said: “We believe that our multi-channel capability and industry-specific insight enable us to be a true strategic partner. We already have exceptional credentials in the automotive and consumer electronics markets; the acquisition of Hanson Zandi now gives us an incredibly strong presence in the healthcare sector as well.”

Hanson Zandi’s MD, Elaine Zandi, said: “HPS’s approach, overall philosophy and ambition in the healthcare sector aligned perfectly with that of our own. In addition, the ability to work with HPS’s in-house capabilities like market research, data analytics, customer insight and motion graphics give us exciting new opportunities to develop our thought-leading, patient-centric strategies and to better service our clients.”