Hudson Cutler appointed as Rejuvenan Global Health’s agency partner

Hudson Cutler has been handed a new brief by Rejuvenan Global Health, a digital health startup founded in 2015.

The agency has been tasked with supporting Rejuvenan with brand communications strategy, narrative, executive thought leadership, content development, social media and influencer and media relations services, reports PRWeek.

New York-based Rejuvenan's platform tracks and scores the health and wellbeing of its users and provides personalised content to help them make lifestyle improvements. It is seeking to form a PR relationship early on in its lifespan to ensure it delivers an integrated approach to PR and communications.

Five Hudson Cutler staff will be dedicated to the Rejuvenan account, with the contract awarded in August after an informal request for proposals. The PR strategy will focus on delivering messaging that feels differentiated from the rest of the healthcare market.

David Herrick, partner at Hudson Cutler, said: "The relationship with Rejuvenan is indicative of the new types of agency relationships that forward-thinking companies are engaging in."

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