Huntsworth Health collates its 26 brands into four

Huntsworth Health has announced a re-filing of the 26 brands it owns and has revealed that they will now be split into four separate arms.

The company will divide its various subsidiaries into Grayling, Red, Citigate and Huntsworth Health, a decision it made after experiencing an 8.4 per cent drop in the organic revenue of its public relations operations during the first six months of 2009, reports PRWeek.

Red will continue under its current name and will look to overseas expansion, while Grayling will be a full service agency, as it currently accounts for 44 per cent of the firm’s revenue.

Meanwhile, the Citigate public relations brand will concentrate on international markets, the firm revealed to the news provider.

"We want to be flexible and are not going to force them into anything they do not want to go into," explained chief executive of Huntsworth Peter Chadlington.

Huntsworth Health employs over 600 individuals globally, who work towards delivering communication and marketing solutions to healthcare firms.