Iams recruits Hilary Swank as face of new campaign

Iams, the pet products manufacturing firm, has announced that Hilary Swank is the new face of its Iams Home for the Holidays campaign.

Ms Swank will act as ambassador for the drive, which promotes the adoption of pets and aims to find homes for 1.5 million animals in shelters between October 1st 2009 and January 4th 2010.

The double Academy Award-winning actress has adopted several pets throughout her life and said she is “proud” to lend her support to it.

“Last year, the programme’s adoption goal was to get one million pets adopted in just three months, but this year the goal is even bigger,” she explained.

Since its launch in 1999, the campaign has helped to re-home more than three million animals. Last year, it led to the adoption of over 1.2 million pets.

In August, Iams’ pet imaging division was acquired from Procter & Gamble and ProScan Imaging by AnimalScan.