IAS Academy and Philips Oral Healthcare to collaborate

IAS Academy and Philips have announced their partnership agreement. There is the option to buy the Zoom product from Philips and the trays produced for them, and dental practices only need to buy when they prescribe.
IAS Academy’s Tif Qureshi said: “Tooth whitening if done well, if done consistently, if done properly, with a tray that works well, should be something that every dentist should offer in practice but when I lecture it is surprising how many dentists ask me about how I whiten and obtain the results I show. We are really pleased with the end result, and it is going to be rolled out not only in this country, but also in the countries where we work with IAS around the world, however it will start here in the UK today.”
Darren Coppe, senior sales manager at Philips said: “Philips is a healthcare company and our mission is to improve lives of three billion people by 2030. Oral healthcare is a huge part of that mission, and cosmetic dentistry and tooth whitening plays a significant role in that for us. We are continually exploring ways to encourage the UK population into dental surgeries and increasing attendance. Both Philips and IAS are innovators in the field and always looking at ways we can change the market, and we also both share that mission to help evolve the profession. We are partnering with IAS for a number of reasons. We have worked together for in excess of five years, as they have made Zoom tooth whitening part of the ABB process they advocate in their training. They help educate dental professionals about the importance of tooth whitening, how to tooth whiten and which products to use.”