Insight Consulting Group wins Roche Diagnostics comms account

Insight Consulting Group has been handed a new brief by Roche Diagnostics following a competitive pitching process.

The agency will provide PR support to Roche's corporate and key brand teams, with work focusing on the promotion of its pathology services, cancer, heart disease and point-of-care devices.

Roche Diagnostics selected the agency based on its understanding of the business and the overall media landscape. The company's communications manager Juliet Scott will work with Insight Consulting Group's team on this account.

Neil Gadhok, Insight Consulting Group's associate director and leader for this account, said: "Pathology and diagnostics are a vital part of the patient pathway as well as a key piece in the NHS sustainability jigsaw. This is a substantial win for our growing media relations practice."

This comes after the firm recently rebranded from Insight Public Affairs and expanded its offering, with John Higginson, ex-political editor of the Metro, recently appointed to lead its corporate communications practice.