Intelligent Conversation and 438 Marketing win Carers Trust brief

Intelligent Conversation and 438 Marketing are to work together to help national charity organisation Carers Trust to promote a forthcoming campaign.

The agencies have been tasked with delivering a fully integrated digital, social, PR and marketing push to raise awareness of the charity's annual Britain's Best Breakfast campaign, while encouraging participation and donations.

Britain's Best Breakfast takes place in October and encourages employers and individuals to host fundraising breakfasts to support the charity's work. It will be held for the third consecutive year in 2016.

Knutsford-based 438 Marketing and Manchester-based Intelligent Conversation will coordinate campaign work over a six-month period, with efforts including an updated website, a new mascot and a major social media advertising push.

Libby Howard, managing director of Intelligent Conversation, said: "We have a close relationship with the team at 438 Marketing. Both agencies are firm believers in the power of integrated communications and it's been great to plan and deliver this campaign together from day one."

Carers Trust's work is dedicated to improving support, services and recognition for the seven million unpaid carers currently in the UK.