Introducing ParassessTM: a gamechanger in parasite risk management

Boehringer Ingelheim Animal Health UK Ltd. has launched ParassessTM , a free, interactive risk checker tool that helps practices engage dog owners in parasite protection while helping vets assess and manage parasite risk. Developed with leading parasitologists, ParassessTM is an easy-to-use tool that helps dog owners understand just why parasite control is important and how the parasitic risk profile of their pet depends on many individual factors, such as lifestyle and environment. ParassessTM uses owner responses to build a picture of their dog’s personal circumstances. It then draws on up-to-date risk factors and control knowledge to help vets make responsible and tailored parasite control recommendations.

To use ParassessTM, the dog owner simply visits Parassess.co.uk. Once there, a risk assessment only takes a few minutes to complete, with the owner being guided through a series of questions. A bespoke algorithm then determines their dog’s individual risk level for fleas, ticks, lungworm, roundworms and tapeworms. The report can be shared with the vet who can then review and make a treatment decision. Importantly, while ParassessTM determines the dog’s individual risk, it does make not any specific treatment recommendations, so vets are able to make their own prescribing decision.

ParassessTM is convenient to use. The owner can access the website prior to a vet appointment, for example, in the waiting room, on their smart phone, or from the comfort of their home. Boehringer Ingelheim Animal Health UK Ltd. will also provide a comprehensive suite of eyecatching practice communication assets such as waiting room displays and digital content for web, email, SMS, and social media to help practices direct them to the Parassess TM website.

ParassessTM could help practices build relationships and understanding with their dog-owning clients. In addition to informing owners about parasite protection, it may also save the practice time by making parasite risk-assessment easier. Since ParassessTM makes no specific treatment recommendations, it can be used by the entire practice staff. Currently, knowledge about parasites is low among dog owners; and with an increasing emphasis on vets to make responsible parasite control recommendations, ParassessTM could be an invaluable tool for practices and their clients alike. For further information on ParassessTM (parassess.co.uk), practices can contact their local Boehringer Ingelheim territory manager or phone 01344 746957 (UK) or 01 291 3985 (Ireland).