Iris Worldwide wins new brief with Samsung Europe

Iris Worldwide has been selected for a newly-created consumer and digital brief by Samsung Europe, which is seeking to elevate its company brand.

The agency has been called in on a retained basis following a competitive pitch, with its work to focus on consumer PR and influencers, as well as integrating with digital and social channels, reports PRWeek.

Iris will be tasked with providing support across all of Samsung's product categories, developing campaigns for activation spanning 17 markets, while also developing connections with partners from popular culture to better showcase Samsung products.

The firm previously worked with the electro-pop trio Years and Years as part of its first campaign for Samsung, helping the band to preview its European tour in a live interactive VR performance using the new Samsung Galaxy S7 Edge and Gear VR.

Winston Eavis, Samsung's European director of comms, said: "Samsung is relentless and restless in its pursuit of progress and it’s this tenacity and enthusiasm that we look for in both our agency and cultural partners."

This comes after The Romans won a consumer brief for Samsung Europe last November.