Ivoclar Rebrand Emphasises Company Mission

Ivoclar, previously “Ivoclar Vivadent,” is launching an aesthetics rebrand and the removal of the word “Vivadent”. This new strategy is intended to emphasise how Ivoclar put partners and consumers first. Ivoclar sought to put a stronger emphasis on its three pillars: partnerships and customers, innovation and technology, and family and friends.

In 2020, the business launched a new website which had an aesthetic change to a more minimal, essential design. The focus of the rebrand is on the “Making People Smile” mission.

CEO of Ivoclar, Diego Gabathuler, said that although “we can rely on a strong corporate brand as a foundation, I am convinced that there is still a lot of unused potential for us here. A clearly structured positioning is particularly important with regard to a future-oriented alignment of the company.The new corporate identity with its clear, reduced and focused visual language represents everything that our brand understanding stands for.”