Kaizo wins BlackLine Systems contract for UK and Europe

Kaizo has been chosen to carry out PR work for US-based financial software provider BlackLine Systems.

The technology firm is seeking to expand into European markets and has selected Kaizo to bolster its social media presence and media and analyst relations following a competitive pitch.

Initially focusing on the UK, the brief will see Kaizo targeting industry influencers through thought leadership articles and white papers, a customer reference programme and events speaker and award activity, reports PRWeek.

BlackLine Systems' marketing vice-president Howard Goldstein said: "We came to Kaizo because they understood our industry. The team was able to specifically show the opportunities in the UK and that they knew all the right media and analyst contacts."

He added that Kaizo also demonstrated its understanding of BlackLine's sales cycle and the difference a PR campaign could make.

This comes after the agency was nominated last month for a pair of prizes ahead of the forthcoming Public Relations Consultants Association Awards 2012, which will take place in November.