Ketchum Pleon appoints new head of content

Ketchum Pleon has announced the appointment of Julie Dawson-Wills as the successor to Daisy Wallace in the role of content head.

Ms Dawson-Wills joins the company from Edelman, where she occupied the role of associate director of content, and will be overseeing content creation across the company's practice groups.

She boasts a strong technology background, having worked with companies such as the BBC and Wired, while she has also contributed to communications campaigns for brands such as Sony, Microsoft, Samsung and BlackBerry.

Ms Dawson-Wills steps into a role that was vacated by her predecessor Ms Wallace in May 2012.

Denise Kaufmann, Ketchum Pleon's partner and managing director of client services, said: "Julie brings a great combination of creative storytelling expertise through video and other visual media, as well as a proven track record of providing strong and strategic counsel to her clients."

PRWeek also reports this week that Ketchum Pleon has won a new contract with enterprise software company Cloudera.