Kindred wins Healthcare Financial Management Association PR brief

Kindred has won a new PR contract with the Healthcare Financial Management Association (HFMA), a professional and membership body for NHS and private healthcare finance workers.

The agency has been tasked with revamping and relaunching the organisation's PR approach. Having won a contract on a retained basis for the next 12 months, it will design and deliver a PR calendar to support HFMA's communication priorities, reports Gorkana.

Its aim will be to demonstrate how the HFMA's members and other members of the healthcare finance profession play a key role in the successful delivery of top-quality health services in the UK.

The HFMA wishes to have a bigger say in the conversation surrounding the challenges and sustainable future of healthcare in Britain.

Ruth Kieran, managing partner at the Kindred Agency, said: "With NHS funding increasingly at the top of the political and news agenda, HFMA and its membership can offer a unique viewpoint and informed position on key issues."

Kindred has experience in working on a number of high-profile and successful healthcare campaigns, including partnerships with Nuffield Health, Malaria No More, Blistex and the British Association of Dermatologists.