LD Communications hired by online music video platform Vevo

LD Communications has been handed a new brief by the online music video platform Vevo following a five-way pitch.

The firm has been chosen as Vevo's UK consumer PR agency partner and has been briefed with creating a mix of product and content-led PR campaigns, drawing on its background in both the music and technology sectors, reports Gorkana.

LD Communications will also be responsible for promoting Vevo's involvement at major music events, including The Great Escape festival that was recently held in Brighton.

The agency's team will report to Nicola Formoy, Vevo's UK and international head of PR, who said LD Communications was selected for this brief due to its mix of consumer and business-to-business expertise, as well as its strong ideas and industry knowledge.

Doug Wright, managing director at LD Communications, said: "We are delighted to be working with Vevo, who continue to grow and deliver video content in exciting and impactful ways."

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