Lewis launches social media-driven employee advocacy offering

Lewis has announced the launch of Employee Activate, a new product and service based around employee advocacy using social media channels.

The Employee Activate offering is designed to mobilise employees to participate in industry conversations and tell brand stories via their personal social channels, and can be tailored to the needs of individual brands.

With Employee Activate, Lewis will assist clients with operationalising employee advocacy programmes to mobilise content and communications with a workforce, including establishing policies and workflows, developing and managing employee-driven content marketing strategies, integrating stories across media channels, defining KPIs and selecting the right technology platforms.

This service can help businesses to drive brand awareness, educate customers, fill the sales pipeline and influence buyers using relevant and more human conversations.

Michael Brito, senior vice-president at Lewis PR, said: "From a content perspective, it's critical to train your employees to be storytellers and build a content plan for them that is more human, yet aligned to the larger brand narrative."

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