Lewis PR wins brief with startup firm Laundrapp

Lewis PR has won a new brief with Laundrapp, a London-based startup company that has developed an on-demand dry cleaning and laundry mobile app.

The agency will be tasked with driving the company's communications strategy, bolstering brand awareness and promoting Laundrapp as a market leader in its field, as well as one of the UK's leading on-demand mobile businesses.

Laundrapp offers a collection and delivery service at the touch of a button. The firm is backed by £1.5 million from two rounds of seed funding and has also invested a six-figure sum in marketing and advertising in a targeted campaign across TV, London media and the Tube.

The client selected Lewis PR for this brief based on its experience, creative credentials and international reach.

Lewis PR managing director Giles Peddy said: "The company has a passionate team, with an impressive track record and ambitious plans. We believe Laundrapp could take the UK market by storm."

This comes after the agency was appointed in December to deliver an integrated communications and social media programme for data centre and colocation solutions company Digital Realty across the UK, the Netherlands and France.